Over the course of the past couple of years, a number of industry disruptors such as Uber and Lyft have forced public transit services to rethink their business strategies to keep ridership levels afloat. San Francisco, a city with a long history of innovation in public transit, is the latest municipality to update their business model for the 21st century. Back in January, the San Francisco Municipal Transportation Agency (SFMTA) announced that they would be partnering with mobile ticketing and payment platform GlobeSherpa to create a dedicated mobile app for ticket transactions. After months of planning and anticipation, the app… Read more »
